Drift Brochure 12/13
Client: Drift Innovation
The yearly update to Drift’s brochure that includes the current models available, and all the accessories and extras that can be purchased by individuals/distributors/retailers.
The colour-coded design follows on from one of the Drift cameras key features which features colour-coded LED modes for things such as Video, Photo and Time Lapse modes. Incorporating that theme throughout the brochure to indicate different models and accessories compatibility.
Within the brochure is the key marketing descriptions, unique selling points of each model and different country SKUs pre-product to help buyers find the correct product for their stores.
Creative Direction: Danny Balkwill
Graphic Design: Danny Balkwill
Copywriting: Matt Taylor/Danny Balkwill
Product Photo Editing: Danny Balkwill