Client: Drift Innovation
The Drift Compass is a step into a new market for Drift, the usual action camera market has become saturated with GoPro/Sony/Garmin/TomTom/Contour/Ion and Chinese copies providing a multitude of different models to pick from. Bridging the gap from action to lifestyle, the Compass offers versatile filming with long battery life and an intuitive, easy to use touch commands.
Building on the concept of the “Compass” helping you find your way and experiencing the journey with the device, using iconography and maps as inspiration we designed rose gold foil contours to simulate parts of London as the company was founded in the capital.
Creative Direction: Matt Ryan
Graphic Design: Danny Balkwill