Effisian Financial Consultancy Logo & Website Consultancy

Client: Effisian Ltd

Effisian Ltd is a new start-up and was in need of a full branding, the client contacted me asking me to create a logo that represented their ability to create the most efficient financial solutions, eliminating any unnecessary excess.

This blossomed the idea of using the shape of the ‘E’ to represent them removing any excess from their client’s businesses which would be represented as the whole Square shape.

Creative Direction: Danny Balkwill
Graphic Design: Danny Balkwill