Stealth 2 Packaging
Client: Drift Innovation
The packaging for the Drift Stealth 2 was a break away from the previous status quo. The key aims with this packaging were to lower the manufacturing cost but still maintain a consumer pleasing design.
Working within monetary constraints and limited turnaround time our team had to create a quick-fire round of concepts and then into final design variations within days of the original brief.
The packaging came equipped with many standard extras, such as adhesive mounting clips/charging cables/quick guides/stickers/goggle mounts. This in itself was challenging to fit into such a small box, but our solution was to place the bulkier elements underneath and use them as “table legs” to sit the covering card which seated the camera on top. This also was quite sturdy so there was no chance of damage during transportation.
Creative Direction: Danny Balkwill
Graphic Design: Danny Balkwill
Assistant Designer: Willie Xie